If you’ve been doubling down on what’s always worked — and feeling more tired instead of more satisfied — this video is for you.
One of the most frustrating experiences for high performers is this: you’re working hard, you’re skilled, you’re disciplined… and somehow the returns keep shrinking. This isn’t a motivation problem or a personal shortcoming. It’s a predictable pattern. And once you see it, a lot of unnecessary self-judgment falls away.
Why This Matters
When effort stops paying off, most of us respond the same way: try harder.
That reflex has probably served you well for a long time. But there’s a point where more effort in the same direction no longer creates more impact — it just creates strain. Economics has a name for this. Your body and nervous system do too.
